How Does It work?
Last updated
Last updated
A real-time bidding advertising exchange is similar to an auction.
Publishers with advertising space place their inventory up for sale and set a minimum price that they are willing to sell that ad space for. Advertisers then bid on that space in real-time and the winning bidder has their ad displayed on the publisher's website. This auction process takes place within a fraction of a second every time a web page is loaded.
Publishers are able to set up advertising placements in minutes from a self-serve portal.
They can select from a variety of ad formats and sizes, set their pricing, choose which categories of ads they will allow, and much more.
Advertisers can sign up for a free account, add funds, and submit ads for approval, Our advanced targeting and reporting features allow Advertisers to increase ROIs by focus firing on what is working and eliminating non-performing variables in real-time.
