AURA
  • Introduction
  • Problems
    • Internet Users Have Limited Control Over Their Privacy
    • Profits From Data Harvesting & Advertising Are Not Shared
    • Traditional Browser Technology Is Not Crypto Friendly
    • Certain Industries & Information Are Restricted
      • List Of Restricted Industries
      • Demonetized & Banned Content Creators
    • Users Have No Voice in Policy Decisions
  • Solutions
    • $AURA
      • Utility
    • AURA Browser
      • How Will It Work?
      • Rewards
      • Features & Benefits
    • NFT Avatar System
    • AURAVERSE
      • How Will It Work?
    • AURA DAO
    • Grow Advertising
      • How Does It work?
      • Features & Benefits
      • White Label Technology
    • Search Engine
      • Issues With Google Search
    • Video Streaming Platform
      • How Will It Work?
      • Features & Benefits
    • NFT Marketplace
  • Charity
    • Unlockfood
      • How Will It Work?
  • Market Conditions
    • Browser Industry
    • Global Advertising Spend
    • Industry Trends
    • Censorship Trends
  • Tokenomics
    • Tokenomics
  • Team
    • Team Members
  • Roadmap
    • Project Roadmap
  • Legal
    • Disclaimer
    • Terms & Conditions
  • Media Kit
    • Logo
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On this page
  • How does an RTB advertising exchange work?
  • The Publisher experience.
  • The Advertiser experience.
  1. Solutions
  2. Grow Advertising

How Does It work?

PreviousGrow AdvertisingNextFeatures & Benefits

Last updated 4 years ago

How does an RTB advertising exchange work?

A real-time bidding advertising exchange is similar to an auction.

Publishers with advertising space place their inventory up for sale and set a minimum price that they are willing to sell that ad space for. Advertisers then bid on that space in real-time and the winning bidder has their ad displayed on the publisher's website. This auction process takes place within a fraction of a second every time a web page is loaded.

The Publisher experience.

Publishers are able to set up advertising placements in minutes from a self-serve portal.

They can select from a variety of ad formats and sizes, set their pricing, choose which categories of ads they will allow, and much more.

The Advertiser experience.

Advertisers can sign up for a free account, add funds, and submit ads for approval, Our advanced targeting and reporting features allow Advertisers to increase ROIs by focus firing on what is working and eliminating non-performing variables in real-time.