Global Advertising Spend

How much money is spent on digital advertising annually?

Worldwide digital ad spend in the mainstream industries reached $332.84 Billion dollars and increased by 6% from the previous year despite the coronavirus pandemic.

It is estimated to reach $526.17 Billion by 2024. https://www.emarketer.com/content/global-digital-ad-spending-update-q2-2020

The advertising spend for restricted industries is slightly harder to calculate as many industries have never been able to freely advertise their businesses. We have taken a small sample of 9 of the legal restricted industries and paired that with available data to reveal an estimated annual ad spend of $52.24 Billion dollars.

Restricted Industries	appx.2020 Ad Spend	Reference
Affiliate Marketing	$16.00	https://saasscout.com/statistics/affiliate-marketing-statistics/ https://getcake.com/blog-digital-marketing-stats/
Financial Services & Forex	$15.69	https://www.emarketer.com/content/us-financial-services-digital-ad-spending-2020 https://www.adroll.com/blog/marketing/the-forex-and-crypto-marketing-playbook-5-strategies-for-growth
Pharma, Nutraceutical & Supplement	$10.00	https://blog.marketresearch.com/u.s.-weight-loss-industry-grows-to-72-billion https://www.emarketer.com/content/us-healthcare-and-pharma-ad-spending-2019 https://www.statista.com/statistics/509679/value-of-the-global-anti-aging-market/
Gambling & Online Betting	$5.00	https://www.statista.com/statistics/270728/market-volume-of-online-gaming-worldwide/ https://variety.com/2018/biz/news/sports-betting-media-revenue-forecasts-1202818070/
Vape / E-Cig / Cigar	$2.00	https://www.grandviewresearch.com/industry-analysis/e-cigarette-vaping-market https://www.grandviewresearch.com/industry-analysis/cigar-cigarillos-market https://www.statista.com/statistics/470438/cigarettes-industry-ad-spend-usa/
Cannabis & CBD	$1.60	https://www.statista.com/statistics/760498/total-us-cbd-sales/ https://www.databridgemarketresearch.com/reports/global-medical-cannabis-market
Politics USA 2020	$1.20	https://www.campaignsandelections.com/campaign-insider/digital-political-advertising-in-2020-what-we-learned
Dating & Relationships	$0.70	https://www.thedrum.com/news/2020/05/12/love-the-time-coronavirus-dating-apps-buck-the-downward-ad-spend-trend https://www.statista.com/outlook/372/100/online-dating/worldwide
Cryptocurrency	$0.05	https://cointelegraph.com/news/blockchain-expands-in-advertising-industry-but-crypto-remains-a-no-go
TOTAL =	$52.24