# Global Advertising Spend

## How much money is spent on digital advertising annually?

Worldwide digital ad spend in the mainstream industries reached $332.84 Billion dollars and increased by 6% from the previous year despite the coronavirus pandemic.

It is estimated to reach $526.17 Billion by 2024.\
<https://www.emarketer.com/content/global-digital-ad-spending-update-q2-2020>

![](/files/-MTuHzD1rIu28oezI8Vn)

The advertising spend for restricted industries is slightly harder to calculate as many industries have never been able to freely advertise their businesses. \
\
We have taken a small sample of 9 of the legal restricted industries and paired that with available data to reveal an estimated annual ad spend of $52.24 Billion dollars.\\

| Restricted Industries                  | <p>appx.2020</p><p>Ad Spend</p> | Reference                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| -------------------------------------- | ------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Affiliate Marketing**                | $16.00                          | <p><a href="https://saasscout.com/statistics/affiliate-marketing-statistics/"><https://saasscout.com/statistics/affiliate-marketing-statistics/></a><br><a href="https://getcake.com/blog-digital-marketing-stats/"><https://getcake.com/blog-digital-marketing-stats/></a></p>                                                                                                                                                                                                                                                                            |
| **Financial Services & Forex**         | $15.69                          | <p><a href="https://www.emarketer.com/content/us-financial-services-digital-ad-spending-2020"><https://www.emarketer.com/content/us-financial-services-digital-ad-spending-2020></a><br><a href=" https://www.adroll.com/blog/marketing/the-forex-and-crypto-marketing-playbook-5-strategies-for-growth"> <https://www.adroll.com/blog/marketing/the-forex-and-crypto-marketing-playbook-5-strategies-for-growth></a></p>                                                                                                                                  |
| **Pharma, Nutraceutical & Supplement** | $10.00                          | <p><a href="https://blog.marketresearch.com/u.s.-weight-loss-industry-grows-to-72-billion"><https://blog.marketresearch.com/u.s.-weight-loss-industry-grows-to-72-billion></a></p><p><a href="https://www.emarketer.com/content/us-healthcare-and-pharma-ad-spending-2019"><https://www.emarketer.com/content/us-healthcare-and-pharma-ad-spending-2019></a></p><p><a href="https://www.statista.com/statistics/509679/value-of-the-global-anti-aging-market/"><https://www.statista.com/statistics/509679/value-of-the-global-anti-aging-market/></a></p> |
| **Gambling & Online Betting**          | $5.00                           | <p><a href="https://www.statista.com/statistics/270728/market-volume-of-online-gaming-worldwide/"><https://www.statista.com/statistics/270728/market-volume-of-online-gaming-worldwide/></a><br> <a href="https://variety.com/2018/biz/news/sports-betting-media-revenue-forecasts-1202818070/"><https://variety.com/2018/biz/news/sports-betting-media-revenue-forecasts-1202818070/></a></p>                                                                                                                                                             |
| **Vape / E-Cig / Cigar**               | $2.00                           | <p><a href="https://www.grandviewresearch.com/industry-analysis/e-cigarette-vaping-market"><https://www.grandviewresearch.com/industry-analysis/e-cigarette-vaping-market></a></p><p><a href="https://www.grandviewresearch.com/industry-analysis/cigar-cigarillos-market"><https://www.grandviewresearch.com/industry-analysis/cigar-cigarillos-market></a></p><p><a href="https://www.statista.com/statistics/470438/cigarettes-industry-ad-spend-usa/"><https://www.statista.com/statistics/470438/cigarettes-industry-ad-spend-usa/></a></p>           |
| **Cannabis & CBD**                     | $1.60                           | <p><a href="https://www.statista.com/statistics/760498/total-us-cbd-sales/"><https://www.statista.com/statistics/760498/total-us-cbd-sales/></a><br><a href="https://www.databridgemarketresearch.com/reports/global-medical-cannabis-market"><https://www.databridgemarketresearch.com/reports/global-medical-cannabis-market></a></p>                                                                                                                                                                                                                    |
| **Politics USA 2020**                  | $1.20                           | <https://www.campaignsandelections.com/campaign-insider/digital-political-advertising-in-2020-what-we-learned>                                                                                                                                                                                                                                                                                                                                                                                                                                             |
| **Dating & Relationships**             | $0.70                           | <p><a href="https://www.thedrum.com/news/2020/05/12/love-the-time-coronavirus-dating-apps-buck-the-downward-ad-spend-trend"><https://www.thedrum.com/news/2020/05/12/love-the-time-coronavirus-dating-apps-buck-the-downward-ad-spend-trend></a></p><p><a href="https://www.statista.com/outlook/372/100/online-dating/worldwide"><https://www.statista.com/outlook/372/100/online-dating/worldwide></a></p>                                                                                                                                               |
| **Cryptocurrency**                     | $0.05                           | <https://cointelegraph.com/news/blockchain-expands-in-advertising-industry-but-crypto-remains-a-no-go>                                                                                                                                                                                                                                                                                                                                                                                                                                                     |
| **TOTAL =**                            | **$52.24**                      |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |


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