AURA
  • Introduction
  • Problems
    • Internet Users Have Limited Control Over Their Privacy
    • Profits From Data Harvesting & Advertising Are Not Shared
    • Traditional Browser Technology Is Not Crypto Friendly
    • Certain Industries & Information Are Restricted
      • List Of Restricted Industries
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      • How Will It Work?
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  • Market Conditions
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  1. Market Conditions

Global Advertising Spend

PreviousBrowser IndustryNextIndustry Trends

Last updated 3 years ago

How much money is spent on digital advertising annually?

Worldwide digital ad spend in the mainstream industries reached $332.84 Billion dollars and increased by 6% from the previous year despite the coronavirus pandemic.

It is estimated to reach $526.17 Billion by 2024.

The advertising spend for restricted industries is slightly harder to calculate as many industries have never been able to freely advertise their businesses. We have taken a small sample of 9 of the legal restricted industries and paired that with available data to reveal an estimated annual ad spend of $52.24 Billion dollars.

Restricted Industries

appx.2020

Ad Spend

Reference

Affiliate Marketing

$16.00

Financial Services & Forex

$15.69

Pharma, Nutraceutical & Supplement

$10.00

Gambling & Online Betting

$5.00

Vape / E-Cig / Cigar

$2.00

Cannabis & CBD

$1.60

Politics USA 2020

$1.20

Dating & Relationships

$0.70

Cryptocurrency

$0.05

TOTAL =

$52.24

https://saasscout.com/statistics/affiliate-marketing-statistics/
https://getcake.com/blog-digital-marketing-stats/
https://www.emarketer.com/content/us-financial-services-digital-ad-spending-2020
https://www.adroll.com/blog/marketing/the-forex-and-crypto-marketing-playbook-5-strategies-for-growth
https://blog.marketresearch.com/u.s.-weight-loss-industry-grows-to-72-billion
https://www.emarketer.com/content/us-healthcare-and-pharma-ad-spending-2019
https://www.statista.com/statistics/509679/value-of-the-global-anti-aging-market/
https://www.statista.com/statistics/270728/market-volume-of-online-gaming-worldwide/
https://variety.com/2018/biz/news/sports-betting-media-revenue-forecasts-1202818070/
https://www.grandviewresearch.com/industry-analysis/e-cigarette-vaping-market
https://www.grandviewresearch.com/industry-analysis/cigar-cigarillos-market
https://www.statista.com/statistics/470438/cigarettes-industry-ad-spend-usa/
https://www.statista.com/statistics/760498/total-us-cbd-sales/
https://www.databridgemarketresearch.com/reports/global-medical-cannabis-market
https://www.campaignsandelections.com/campaign-insider/digital-political-advertising-in-2020-what-we-learned
https://www.thedrum.com/news/2020/05/12/love-the-time-coronavirus-dating-apps-buck-the-downward-ad-spend-trend
https://www.statista.com/outlook/372/100/online-dating/worldwide
https://cointelegraph.com/news/blockchain-expands-in-advertising-industry-but-crypto-remains-a-no-go
https://www.emarketer.com/content/global-digital-ad-spending-update-q2-2020