Industry Trends

E-commerce trends.

• U.S. e-commerce sales will grow 40.3% to reach $839.02 billion in sales in 2020. https://www.digitalcommerce360.com/article/5-ecommerce-data-forecasts-for-2020

• Computer and mobile device daily usage increases across all demographics due to coronavirus lockdowns.

https://www.statista.com/statistics/1106590/device-usage-coronavirus-worldwide-by-generation/

Advertising industry trends.

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-113617

• March 2020 – Google & Facebook ban ads for coronavirus products. https://www.searchenginejournal.com/google-facebook-ban-ads-for-face-masks-as-coronavirus-spreads/354402/

• June 2020 – Google Ads bans ZeroHedge and The Federalist from earning ad revenue. https://www.nbcnews.com/tech/tech-news/google-bans-two-websites-its-ad-platform-over-protest-articles-n1231176

• November 2020 – Google & Facebook extend ban on political ads. https://www.wsj.com/articles/facebook-and-google-extend-bans-on-political-ads-11605114915

• December 2020 – TikTok bans MLM content and ads. https://www.wsj.com/articles/facebook-and-google-extend-bans-on-political-ads-11605114915

• February 2021 – Health department banned advertising on Facebook after the social media giant blocked Covid updates. https://www.dailymail.co.uk/news/article-9283189/Health-department-BANNED-advertising-Facebook-social-media-giant-blocked-Covid-updates.html

• February 2021 – 'Overtly sexual' cow ad blocked by Facebook. https://www.bbc.com/news/technology-55981602